Digital Box Printing: make simple packaging design variations
One of
the first things a consumer observes is your packaging. It
is perhaps the most important part of any marketing plan. Studies
consistently come to the conclusion that the design of your packaging is what
people remember, long after they have bought your product and have thrown the
box away.
Keeping your packaging up-to-date and modern is essential for your brand identity. Many companies are redesigning or adapting the packaging because of the costs that they consider important. But with the advancement of Custom Cardboard Printing this is no longer necessary.
Read on for more reasons why it's easy to keep track of packaging times - digital printing means your brand stays fresh and ready to sell.
Variants
Most brands offer more than one specific product and many have different variants within the same line. If this is the case with your product, your design and branding must reflect that. Keep the agreements (logo, colors, other brand identifications) and show the differences in the individuality of your products. In this way, consumers can immediately recognize your brand while they see the differences in your products. This is so much easier to handle if you use a digital print option.
Only once
Special sales and one-off deals are other good examples of why digital printing is the right choice. Because you print digitally, you can change everything for special events without the additional cost of starting all over again. Exchanging a logo format or adding an extra element (to mark a promotion) has never been easier. Changes in printing can be done more often, allowing for one-off or shorter print runs.
Tooling
In the past, the process of editing was your only option to print and it was expensive and time-consuming. Tooling is a more expensive method to print and discourage companies from changing their packaging, even if the outcome would be favorable. This is another example of how and why digital printing has taken the packaging industry by storm - simply put, it is both more efficient and cost-effective. Changes can be made easily, seamlessly and more often when you do this digitally.
Branding
Your brand is what you want consumers to remember. And building it depends heavily on your design and packaging. Digital printing makes it possible to reconfigure an exact and precise basic model and re-use it for seasons, sales and launch of new products. See digital printing as a template on which you can build whenever you need to change something. You do not have to reinvent the wheel every time you need new or more packaging. The key is to keep the look of your brand in your entire product line. Remember that successful branding is easy to recognize and will catch the eye.
Habit
Digital printing means that every individual product design can be perfectly adjusted. Packs can be made in any size and visually you can ensure that your colors really pop for maximum recognition. Special digital print jobs ensure that customers return for more.
Boxes
Boxes are available in any format that you might need. The advantage of printing with digital boxes is that it can be used for any configuration with very few limitations. Digital printing is related to corrugated cardboard packaging and other materials.
Displays
Shop displays that are used to advertise and sell products are usually placed in high-traffic shopping areas to attract customers. Custom Cardboard Printing on screens can represent and supplement your product packaging and stimulate sales. The design and the colors can really make a difference, and with a coherent presentation that matches your packaging and brand, the consumer can make quite an impression and keep coming back.
Ready to Go Digital?
Nowadays digital is the most cost-effective way to get started with the design of your box or packaging - it provides variation and updates when you need them. The savings on the turnaround alone can increase considerably. Today's print solutions allow brands to attract the attention of consumers. This is the time to look digital and see how this can help build your brand while you sell more products.
Keeping your packaging up-to-date and modern is essential for your brand identity. Many companies are redesigning or adapting the packaging because of the costs that they consider important. But with the advancement of Custom Cardboard Printing this is no longer necessary.
Read on for more reasons why it's easy to keep track of packaging times - digital printing means your brand stays fresh and ready to sell.
Variants
Most brands offer more than one specific product and many have different variants within the same line. If this is the case with your product, your design and branding must reflect that. Keep the agreements (logo, colors, other brand identifications) and show the differences in the individuality of your products. In this way, consumers can immediately recognize your brand while they see the differences in your products. This is so much easier to handle if you use a digital print option.
Only once
Special sales and one-off deals are other good examples of why digital printing is the right choice. Because you print digitally, you can change everything for special events without the additional cost of starting all over again. Exchanging a logo format or adding an extra element (to mark a promotion) has never been easier. Changes in printing can be done more often, allowing for one-off or shorter print runs.
Tooling
In the past, the process of editing was your only option to print and it was expensive and time-consuming. Tooling is a more expensive method to print and discourage companies from changing their packaging, even if the outcome would be favorable. This is another example of how and why digital printing has taken the packaging industry by storm - simply put, it is both more efficient and cost-effective. Changes can be made easily, seamlessly and more often when you do this digitally.
Branding
Your brand is what you want consumers to remember. And building it depends heavily on your design and packaging. Digital printing makes it possible to reconfigure an exact and precise basic model and re-use it for seasons, sales and launch of new products. See digital printing as a template on which you can build whenever you need to change something. You do not have to reinvent the wheel every time you need new or more packaging. The key is to keep the look of your brand in your entire product line. Remember that successful branding is easy to recognize and will catch the eye.
Habit
Digital printing means that every individual product design can be perfectly adjusted. Packs can be made in any size and visually you can ensure that your colors really pop for maximum recognition. Special digital print jobs ensure that customers return for more.
Boxes
Boxes are available in any format that you might need. The advantage of printing with digital boxes is that it can be used for any configuration with very few limitations. Digital printing is related to corrugated cardboard packaging and other materials.
Displays
Shop displays that are used to advertise and sell products are usually placed in high-traffic shopping areas to attract customers. Custom Cardboard Printing on screens can represent and supplement your product packaging and stimulate sales. The design and the colors can really make a difference, and with a coherent presentation that matches your packaging and brand, the consumer can make quite an impression and keep coming back.
Ready to Go Digital?
Nowadays digital is the most cost-effective way to get started with the design of your box or packaging - it provides variation and updates when you need them. The savings on the turnaround alone can increase considerably. Today's print solutions allow brands to attract the attention of consumers. This is the time to look digital and see how this can help build your brand while you sell more products.
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